“Online advertisers are always trying to sell you something, and in the case of slip-on sneakers or leather handbags, that something is pretty clear. But other times, the motive behind a sponsored post is less transparent. Why, for instance, are oil companies buying prime space in your social media feed to prattle on about “innovative” climate solutions and visions of a “lower-carbon future”?
A new report makes the case that the oil and gas industry is trying to sell you a story — one that casts these companies as paragons of sustainability and seeks to delay policies that would address climate change. Last year, the oil and gas industry spent at least $9.6 million on ads on Facebook’s U.S. platform, according to an analysis by the think tank InfluenceMap. Just over half of this spending came from one company, ExxonMobil.”
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