Faith Kearns,a scientist and science communications professional, after experiencing the challenges of conveying scientific information in polarized environments first-hand in her career, thinks we need to adapt our communications if we hope to be effective in engaging diverse audiences.
She lays out an alternative approach in her new book, Getting to the Heart of Science Communication: A Guide to Effective Engagement.
“Faith Kearns has penned a succinct guide for navigating the human relationships critical to the success of practice-based science. Using interviews and personal anecdotes, as well as her own insights as a field scientist, Kearns walks readers through the evolution of science communication and how emotional and high-stakes issues have shaped communication. The meat of the book lies in the middle chapters, where Kearns offers key tools for communicators: listening, working with conflict, and understanding trauma, loss, and healing. She concludes the book with a substantive discussion on diversity, equity, and inclusion in science communication, and advice to readers for handling their own emotional needs in an unpredictable career landscape.”
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