Upcycled products contain food that would have otherwise not gone to human consumption, according to a formal definition of the term co-authored by Harvard Law School, World Wildlife Fund, UFA and others in 2020. The growth of the upcycled food movement parallels an uptick in consumer interest in sustainability and more eco-conscious food brands. According to a 2021 Study on Food Waste by Mattson, over half of consumers are more likely to buy after seeing the Upcycled Certified™ mark on packaging
DENVER, Jan. 12, 2022 /PRNewswire/ — New numbers show the impact of Upcycled Certified™ on food waste prevention is much higher than originally anticipated. The 141 products and ingredients that have achieved the rigorous certification project to prevent more than 703 million pounds of food waste annually.
, according to a formal definition of the term co-authored by Harvard Law School, World Wildlife Fund, UFA and others in 2020. The growth of the upcycled food movement parallels an uptick in consumer interest in sustainability and more eco-conscious food brands. According to a 2021 Study on Food Waste by Mattson, over half of consumers are more likely to buy after seeing the Upcycled Certified™ mark on pack.
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