Rapper & Food Entrepreneur Goes Meatless

VEGAN MOB is a new barbecue/soul food restaurant in Oakland, CA with a health-conscious and environmentalist twist.

“Vegan Mob is the brainchild of East Bay hip-hop artist Toriano Gordon, who grew up nourished by some of the Lone Star State’s better barbecue. Gordon says that he initially ditched meat to improve his health, but going vegan has opened his eyes to the burgeoning climate crisis and made him realize that promoting a delicious alternative might convert even the most steadfast carnivore to a less meat-centric lifestyle. Vegan Mob launched as a pop-up and expanded to a permanent space last October, attracting crowds of both foodies and locals with sub-$20 plates overflowing with brisket, BBQ shrimp, and greens — all without animal protein.”

Check out the interview on Grist to learn more:


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