Corporations have pushed the idea that personal sacrifices are the way to reach our climate goals. The focus on small personal actions is an intentional deflection from large-scale polluters. If we’re focusing on individual choices, we aren’t looking at their extreme carbon emissions. As of 2017, just 100 companies account for 71% of all global emissions! And yet a tweet from Exxon Mobile asked the general public how they could reduce their personal carbon footprint. The audacity.
Corporations have used deflection campaigns since the beginning of the environmental movement.
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