In a throwaway society, we take it for granted that products aren’t designed to last. If an electric toothbrush or a cheap sofa breaks, it ends up at the curb, not repaired. When the latest smartphone comes out, the model you spent hundreds of dollars on 18 months ago feels dated. When a new pair of running shoes wears out after a few months, it goes in the trash.
For companies, there’s little immediate motivation to change, since short product lifespans mean that people end up buying more. But just as designers a century ago pioneered planned obsolescence—the idea that products should rapidly need replacement, either because of frequent upgrades, cheap materials, or because they’re intentionally made impossible to repair—it’s possible for businesses to embrace a new paradigm and redesign products that people want to keep for years or decades or longer.
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