“Curated Content for Changemakers”
ESSENTIAL RESOURCE
The free “Communication Toolkit” from Hershey Cause offers over a hundred pages of clear guidance for nonprofit communication newbies and experienced professional. (Free registration required to download). There are also “bite-sized courses” on a range of useful topics.
“This comprehensive guide offers practical information in virtually every area of communications — from how to develop and budget a communications plan to what tools you need to help raise awareness and funds. Content is based on findings from national surveys of what nonprofits want in the area of communications.”
GENERAL
- Digital S.M.A.R.T.S.: A Guide for Nonprofits a free resource for any organization looking to strengthen its digital strategy.
- Charity Social Media Toolkit
- Google for Nonprofits free Google ads, grants, and other tools
- free nonprofit marketing with Facebook
- Facebook Strategies for nonprofits – article
- free email marketing for nonprofits
- free website optimization & marketing tools
- free petitions at Care2.com
- free petitions at Change.org
- Hootsuite – social media management platform
- Buffer – social media auto-scheduling content publisher
- Buffer vs Hootsuite: which one is better?
- Later – free Instagram scheduling tool
- Nonprofit Marketing Guide – articles
- Free Social Media Marketing Calendar Template
- Marketing Made Simple – articles
- SMART CHART – free strategic communication planning tool